Held at Hotel Yak and Yeti on June 27 a special event was hosted to release the new brand identity of Visit Nepal 2020. Image Ark, an art studio company has been commissioned to create the visual identity and branding guidelines. Former Secretary of Ministry of Culture Tourism and Civil Aviation, Mohan Krishna Sapkota, association heads, PISC members, airline officials, tour operators, hotels, banks, celebrities, ambassadors, consultants and media were invited for the launch. National Coordinator of VNY 2020 presented the need for a visual identity to create a seamless communication strategy for international and domestic markets. A special video recorded message from the Prime Minister, Rt. Hon. KP Sharma Oli was played at the event in which he encouraged every Nepali to take ownership of VNY 2020 in creating Nepal as lifetime experience for visitors and guests.